In-house Marketing – Is It the Future of Your Business? Listen to Our Conversation on the “BSS bez tajemnic” Podcast!
What are the benefits of in-house marketing? Why are more and more companies choosing to build their own marketing teams instead of working with external agencies? Our Managing Partner, Olgierd Cygan, discusses this topic in the latest episode of the “BSS bez tajemnic” podcast, hosted by Wiktor Doktór.
📢 Listen to the podcast here: https://www.youtube.com/watch?v=eGz7bkJueEg
Wiktor Doktór is the founder of Pro Progressio Club, a business community that connects private companies and public sector organizations aiming to strengthen B2B relationships. In his “BSS bez tajemnic” podcast, he shares solo episodes as well as insightful discussions with experts from various business fields. This time, he invited us to dive deep into the world of in-house marketing.
During our conversation, we explore key aspects of this growing trend, including:
✅ Why are companies shifting their marketing in-house? – Faster response to market changes, greater control over data, and improved consistency.
✅ What are the challenges of building an internal marketing team? – Recruitment, skill development, technology, and workflow organization.
✅ How does the process of creating an in-house marketing function work? – Which skills are essential, and how can you develop them effectively?
💡 At Future.Company, we help businesses build and launch their own in-house marketing teams – from strategy and recruitment to implementing the right tools and processes. If you’re considering in-house marketing, reach out to us!
🎧 Tune in to the episode and learn more: https://www.youtube.com/watch?v=eGz7bkJueEg
