A packed room, vibrant audience interaction, and a lively discussion! Together with representatives of creative businesses from Łódź, we made a mark in Warsaw!
What a day, what an evening! On Wednesday, December 4th, during the Marketing and Innovation EXECUTIVE SUMMIT 2024 in Warsaw, representatives of Łódź’s creative industries engaged in an insightful discussion about the impact of AI on this sector and the advertising industry. Should we jump on this train, and what will the world of marketing and technology look like in a few years? These were the big questions tackled on stage, with speakers sharing diverse perspectives. While opinions differed, one thing was clear: we need to explore new tools and their possibilities while keeping the human element at the center. The conversations continued long after the debate!
Key Takeaways:
The conference emphasized the rapid evolution of marketing in the face of technological advancements like artificial intelligence. Topics such as shifting consumer expectations, structural changes in marketing departments (e.g., the trend towards in-housing certain skills and functions), and the search for new business models were central themes.
At Future.Company, we support businesses in navigating these challenges and seizing opportunities by guiding them through digital transformation. Whether it’s implementing in-house marketing structures, understanding consumers more deeply, or discovering new business models, our mission is to empower companies to adapt and thrive in the digital era.
Discussion Highlights:
The panel, moderated by Olgierd Cygan (Future.Company, Smart Engine, Filmteractive), featured:
- Anna Zając (LINKLEADERS)
- Aneta Mondry (Full Stack Experts)
- Igor Hanke (Oxymoron)
- Kuba Idczak (soho.creative)
Together, they brought unique insights to the table, sparking a dynamic and thought-provoking exchange. A big round of applause to all the panelists!
About the Event:
The Marketing and Innovation EXECUTIVE SUMMIT is a prestigious conference targeting Poland’s marketing leaders. This year’s event hosted nearly 100 speakers and 400 participants, bringing together top industry experts to share their insights and experiences on the latest trends and challenges in marketing.
The panel discussion was organized by Future.Company in collaboration with Invest in Lodz (Central Poland), which also served as the event’s main partner. The networking platform was provided by Filmteractive.
